This is the first all-electric car in the history of Kia's meteoric global rise to make it to Europe. We're by far the most demanding continent when it comes to cars, after all, so it had to be good before it was signed off.
Bosses chose the Soul because it had the right combination of space for batteries, a suitable pricing structure to accommodate an electrified halo model and, not least importantly, the right image. Younger people; especially early adopters, are the targets.
Looks and image
You'll immediate notice the blanked-off grille, which helps aerodynamics, but the firm could have done a neater job of designing a flap to hide the charging port. But look at the car a bit longer and it'll suddenly click – it's not white! Nor is white even a colour option for the Soul EV. Pra...