BARCLAYS is to end its sponsorship of the so-called Boris Bikes, introduced by London Mayor Boris Johnson to the capital in 2010.
The bank's logo has adorned the blue cycles since their introduction three years ago.But Transport for London (TfL) will be forced to look for a new sponsor after Barclays announced plans to discontinue with the deal at the end of its contract in 2015.
The bikes were launched amid much fanfare in August 2010, with nearly a million journeys made within the first 10 weeks of the scheme being rolled out.
However, some rental prices have soared, while in August this year 20-year-old French woman Philippine Degerin-Ricard became the first person to be killed riding a Boris Bike, after she was struck by a lorry on Whitechapel High Street in east London.
TfL's Graeme Craig ...