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Subaru to offer longer warranty

08/01/13

SUBARU has ditched its ‘Everything Taken Care of’ (ETCo) after-sales support package in favour of a longer standard warranty.

The package, which allowed buyers of new Subarus to claim free repairs for minor scrapes and alloy wheel scuffs, access to a free monthly wash and interior vacuum, a full valet every year, regular wheel alignment and insurance excess contribution, has been deemed to be inefficient in meeting the real desires of buyers.

In its place, a new five-year, 100,000-mile warranty is claimed to add perceived value and a greater sense of confidence in the brand’s cars. Subaru has made the change after extensive consultation with dealers and customers, but the new warranty will not apply to the remaining WRX STis yet to be sold before the model is officially discontinued.

Haydn Davies, Subaru UK Marketing Director explained the change. “Feedback received from our dealer network and their customers has confirmed that the ETCo package, though designed to be a ground-breaking and industry-leading offer, was less attractive to the majority of prospective buyers than a longer warranty.

“Research also showed that customers were not using the services offered by the ETCo package. However, longer warranties are considered as more valuable and so to demonstrate that we listen to our customers and have faith in Subaru’s superb long term reliability and durability, we have introduced a five year warranty.”

Customers who bought a Subaru before the end of 2012 will remain fully entitled to the benefits of the ETCo package.

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